Although the words are similar, the concepts are different and the approaches about each type of work are also different. Today our main target will be to talk about export.
So that you can better understand the difference, when we talk about export we mean that there will be an exit of a product from our country destined for another.
In the case of imports, on the other hand, a company based in Brazil acquires products of international origin to market domestically.
Export has very specific characteristics, especially in the commercial area and in the management of the operational part, which generally has deadlines to meet.
When a company decides to expand its frontiers of action, it needs to be prepared to meet the demand and its foreign trade structure must be fine-tuned so that the process flows in the necessary manner.
The cosmetics industry has a huge potential for exportation, but mistakes in procedures and inexperience in conducting negotiations can make some companies have their budget affected and start to believe that the way is not good.
But it’s not like that, let’s understand better the subject, especially about how to export cosmetics in a successful way.
Is Exporting Advantageous?
The so-called “Trade Balance” usually marks the moments when exporting is advantageous, indicating whether the country is exporting more than importing. It is an important KPI, but should not be taken into consideration in isolation.
To consider if exporting is advantageous or not, we must look at other aspects, such as the sector that is exporting and which products, because there are different taxes according to the classification of the items.
The economy of the country to which the products are being sent, and especially the way this process is being conducted, are also decisive for an advantageous export.
Undoubtedly, exporting cosmetics has been a very assertive choice, because the beauty market, despite suffering oscillations originated by the economic crisis in Brazil, was one of those that suffered less and remains heated.
Brazilian products have been highlighted in quality and satisfaction of international consumers and this has leveraged competitiveness and boosted many companies in their sales.
For there to be fluidity in this work, the ideal is to have a robust export area with qualified professionals with different specialties, because there are very specific procedures that will require knowledge and well-developed skills for these employees.
The big problem is that a foreign trade area calibrated this way and being its own, will generate relevant costs that will directly impact the final price of your products and the company’s market potential ends up suffering as well.
Is a Foreign Trade Consultancy Service Necessary?
Within the scope of cosmetics exports, we are currently the company with the best expertise in the sector.
We speak with property, for having in our teams’ routine the activities that we have already described and we start from the premise of offering a service with maximum excellence without losing agility.
The question of the need to count on the support of a consulting firm is an important decision that is up to the company’s management to analyze.
To make this process simpler, we will provide data and information that can guide the considerations. We list below the main advantages, because we have not observed negative points that are relevant enough to outweigh the benefits:
- Significant reduction of the costs that an own area of foreign trade would demand both in hiring and in maintaining these teams;
- A good consulting company has experience not only in the customs clearance, but it is focused on specific solutions for the business, which facilitates the process of exporting cosmetics;
- The teams are composed of qualified and tailored professionals in the main areas required: legal, logistics and customs, bringing an important economy and consequently profitability;
- Fiscally, the gains are great, especially when talking about taxes, because the consultancy deals with the issue in a much more assertive way, eliminating margins of error and unforeseen or unnecessary expenses;
- Improvement of the entire logistics process, from the choice of the modal until the final delivery to the client, the costs can be optimized in a very positive way;
Evidently there are many other advantages, but we focus on the main ones so that you can understand the importance that a specialized consulting company has and how it can contribute being one of the best investments when the subject is to export cosmetics.
